I will try to explain how the recommendation systems used by companies such as Netflix, HBO, Spotify or financial entities such as BBVA, manage customer data, always understand that prior authorization, and applying algorithms and tools such as the machine or deep learning to manage large amounts of data and advise and show users effectively their recommendations.
The key, however, and I do not say it but some of the experts in artificial intelligence who have already gone through Very Interesting and the Blog in artificial intelligence as Nuria Oliver, Chema Alonso, Ramón López de Mántaras or Elena Alfaro herself, maximum responsible for the data and innovation strategy in Data Science of BBVA, is the ethics of algorithms.
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